Top designers, manufacturers and suppliers from all over the world came together with a wide variety of large and small specialist industry companies to use this year’s Workwear and Corporate Clothing Show as an international marketing platform to introduce new designs and innovative products.
Held at the Ricoh Arena, Coventry on the 17th and 18th April, the show featured a central fashion catwalk where in true ‘East meets West’ style, the UK’s own Jeff Banks CBE chose to launch his smart new ‘ICW’ high quality tailored business wear, whilst China’s leading corporate workwear designer Xu Jinglun paraded his 2012 collection of hotel and catering uniforms for its global debut. Other top brand names showing new designs included Dickies, Incorporatewear and Skopes.
Over 20 other countries were represented including Denmark, Australia, New Zealand, Japan, India and the USA, many of which used the show as a launchpad for the introduction of new products into the UK market.
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