When you are considering what corporate clothing you are going to buy for your employees, there are many factors to take into account.

The key factor is to consider who your customers are. The image you need to present to your customers has to appeal to them; it must connect with their values and their needs. There is a world of difference between what an elderly person looking for a holiday expects of a company, compared with a young person looking to buy a skateboard. The elderly person would find it difficult to relate to someone wearing a hooded sweatshirt for example, whereas a shirt and tie would look out of place on a skateboard salesperson. If you understand your customers, then your buying decision for your corporate workwear becomes easier.

In a formal setting, such as a bank, most people will expect the male staff to wear shirts, ties and smart trousers and the female staff blouses and skirts. Other workplaces such as the majority of retail environments, the dress is less formal but still smart. Polo shirts with the company logo and smart trousers are normally the right combination to give the stylish and friendly image that customers expect. In some places, such as leisure facilities, casual is exactly what the customer expects but you dont have to sacrifice a professional and positive image. Sweatshirts and hoodies can still represent your company well, if they have a consistent selection of colours and your logo printed on them.

Another element that you may have to consider is not only the setting but also the price range of your goods or services. A luxury restaurant will require clothes of a much higher quality than a local pizzeria. Although they both may choose formal attire, the restaurant’s waiting staff will have clothes of better quality.

Colour is another important factor. The colour of the clothes needs to reflect the image you project of your business. A travel firm may want to choose bright or pastel colours, whereas a video games store may want to have a darker, more subdued look.

Regardless of your business type, the image of your company can play an important part in how your customers perceive you. What your employees wear plays a vital role. You have to consider the style, quality and colour to obtain the correct balance and impress your potential customers.

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