The school uniform debate reignited last month with the OFT writing to thousands of states schools calling on them to review their uniform policies to allow parents to shop around for cheaper items. This debate isn’t new.
More than 75% of parents across the UK are forced to spend their hard earned cash on extortionately priced school uniforms when sensibly priced options are readily available on the high street and in supermarkets. It’s high time that the issue was seriously addressed for parents across the nation who are forced to dress their children in costly uniforms and not given the choice of affordable options.
Supermarkets have, over the years, become a favourable destination for all back to school shopping needs, providing the convenience for mum to buy all the things she needs in one go. Mums tend to search online for the best bargains available and then order to collect in store for added convenience and as a result Asda has seen a huge rise in its Click & Collect service over the last few years.
Having said this, it is not all about seeking out the cheapest option. Mums still want serious quality and our research has highlighted that quality actually comes first and foremost, above bottom-level prices and saving the most money, mums priority is choosing items that are well made and will last the school year.