Marks & Spencer has extended its ‘Shwopping’ campaign into the UK’s workplaces by launching a dedicated service for businesses to make it easy for employees to recycle and get money off vouchers.
Shwopping is M&S’s clothes recycling initiative launched in April this year – an idea that has already seen over two million items of used or unwanted pieces of clothing donated in M&S and Oxfam stores across the UK.
From next year, companies can make recycling clothes easy for their employees by placing Shwop Drops – clothes recycling boxes – in their offices for a one day eco drive.
M&S will deliver the Shwop Drops and provide marketing materials such as banners and notices.
Oxfam, M&S’ Shwopping partner, will collect the clothing and re-sell, re-use or recycle it – raising crucial funds for its worldwide poverty alleviation work.