Why retail promotional wear?

How often do you see someone wearing a hat, jacket, or shirt adorned with a business name or logo? Promotional wear has become increasingly popular in the corporate sector, used as an appreciation gift for employees and clients. A business that retails promotional clothing is an easy startup, as garments can be purchased in bulk and local silk-screeners and embroiderers can be engaged for their customization, thus greatly cutting the required initial investment.

Next, you need to meet with business owners so you can present your promotional wear samples and elaborate how the business can benefit through those. Since a person donning a promotional garment is literally a walking and talking advertisement, it would mean greater brand name recognition and, eventually, revenues for the business. Finally, in the promotional wear industry where product markups frequently reach above 50 percent, a business like this can do wonders!

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