Personalised workwear is a highly effective way to promote your brand and create authority for your company. Management and consistency is key to exposing you brand to its full potential.

For any company wanting to fully extend their marketing reach, personalised workwear is a without a doubt a must. Most sectors in the United Kingdom can benefit from exposing their brands fully and certain industries have to sharpen up their image to stand chances of success.

Corporate personalised workwear needs central administration with one member of staff being allocated the role of sourcing and distributing workwear. By using an effective policy to personalised workwear, companies can be fully transparent in the way they treat their staff. Each and every member has an allocated budget to spend on a determined range of corporate workwear products. An added benefit is that consistency of branding is high and the company can reliably put the same message across.

Lynn Morrison of Top Stitch echoes these findings.  In her experience companies that use a systematic approach to sourcing and managing their personalised workwear get the best results from branding. What we find, is that by working with clients on a per employee budget, all employees have equal access to corporate personalised workwear. Both Top Stitch and the client hold records of who, when and what was bought making it easy to track and budget. This also helps plan for renewing products and also keeps records of how the personalised workwear was customised what logos, colours and employee names. This approach to corporate personalised workwear means that when renewal comes around for repeat customers, turnaround and production time is significantly streamlined.

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