Gatwick Airport has unveiled a new uniform for its staff which it says will make them feel “proud” to work there.
While stylish attire is nothing new at 30,000ft – Vivienne Westwood designed Virgin Atlantic’s new uniform earlier this year, for example, less consideration is usually given for the appearance of airport workers.
But bosses at Gatwick said the changes – the result of “exhaustive”, “year-long” consultations – were needed to help boost the airport’s “brand identity” and ensure it keeps “improving customer service and the passenger experience as a whole.”
The new outfits, which will be worn by more than 1,400 workers at the London hub, were created by Jermyn Street Design – a firm that specialises in corporate clothing. They “combine functionality with flair” according to the airport, with a colour scheme of turquoise and purple that is described as “stand-out”, “unique”, “fun and modern”.
The Telegraph’s fashion writer Bibby Sowray was less than impressed, however. “I can see what they were trying to do with the grey dress on the middle woman,” she said. “It’s a simple, flattering-for-most style and the grey colour is inoffensive. However, the guy looks like he’s about to go on a night out in Essex, thanks to the contrasting collars and cuffs on the shirt (always a no-no).
“I hate to say it but the lady on the right is looking a touch Macdonalds – plus, it never works to have two different necklines (buttoned-up shirt and cardigan) fighting against one another. Unbuttoning her shirt a little may have made it slighty less heinous.”