Corporate clothing from embroidered polo shirts to a full set of clothing must be consistently branded to make sure your image is projected well

The corporate clothing industry in the UK continues to thrive as more and more companies regardless of size recognise the value in getting their brand in front of their existing and potential clients.

Branding is omnipresent we are bombarded daily by images, messages and slogans and although at the time we may not think they are having an impact these messages do reside in our memory.

Corporate clothing such as embroidered polo shirts are an ideal way for companies of all sizes and budgets to launch their brand into peoples awareness. Branded corporate clothing is a highly versatile media to promote your branding. Logo can be embroidered, screen printed or heat sealed into all manner of garments including polo shirts, sweatshirts, caps, lab coats in fact pretty much on any type of garment.

Consistency of branding is however critical. This is something that Lynn Morrison, Managing Director at Top Stitch has recognised over the 17 years her company has been successfully trading.

In Lynns experience there are those that get it right but in all too many cases others fail to be consistent. Typical issues include inconsistent use of colours, logos and garments. This is where the goal of corporate branding and clothing fails. The end message of these inconsistencies portrays a negative image of the company, brand and their capabilities if at the end of the day they cant promote the right image.

For clubs and associations, embroidered clothing goes further than image. Being a member of your local sports, theatrical or other association brings with it a badge of honour the high quality embroidered logo that represents your affiliation with that group.

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